Create only the BEST products

We are absolutely committed to creating products that matter; products that people will WANT to buy. For us, products are first, and profits are later. We believe if we build a remarkable product, people eventually will buy. In our quest to create the best products, we will: a – Focus on one thing at a time, b – Make things simple, and c – Merge Nature, Science and Art.

Create happy customers

We are here to make a dent in the universe by not only giving people remarkable products but also delivering them incredible service. We believe that incredible service is a result of: a – Giving genuine attention to every customer and b – Speed in our work. Be it a customer call, order, complaint, return or suggestion, we are absolutely committed to giving genuine attention to every customer, all in the shortest period of time possible.

Build family spirit and a learning environment

We believe that the right team is the foundation of creating great products and services. We also believe that the only thing that is constant in our times is change. To create the right team and to be able to deal with constant change we will; a – Hire only the best people and create a family spirit within our company, and b – Create an environment of learning and growth.

Founders and Executive Board









Greg Matinian

Founder and CEO

Greg Matinian has worked in the supplement and skin care industry for more than 7 years. He has pioneered bringing and successfully selling fermentation based all-natural supplements and skin care products from South Korea to the USA. He has also earned an MBA and continues to this day to learn and implement the best practices in Innovation, Marketing and Leadership.

Chang Won, Choi

Shareholder and Head of Asian Branch

Chan Won, Choi has worked in financial and investment industry for many years. Also he is heading one of the leading skin care brands in South Korea that exports products to 11 countries. His business network in addition to South Korea extends to Japan, China and across Asia. He joined Maxx Inc. in 2012 as a shareholder and as the Head of our Asian Branch.

Arman Dilanyan

Founder and CPO

Arman is Chief Production Officer (CPO) with more than 5 years of experience in developing and marketing all-natural supplements. He also has diverse experience in the medical equipment field working with such well known companies as Johnson & Johnson. Arman is currently the Vice President of VitaMax-E and is a major shareholder. He oversees manufacturing facilities and overall quality control of both VitaMax-E products and FruitsMax.

Joe Vargas

Founder and COO

Joe Vargas, the Chief Operating Officer (COO) of Maxx Inc. has more than 25 years experience in Sales and Marketing with both offline and online businesses including Retail Stores, Real Estate and Internet Marketing with a specialty in digital media. Joe has been recognized for his work with community organizations and is working to develop a charitable foundation for the company.

Tom Lee

Founder and Director

Tom K. Lee has more than 20 years of diverse experience in marketing various products from skin care to consumer electronics. His in-depth knowledge of “marketing” and devotion to “quality” helped him to launch successful products to such known retailers as Costco, Home Depot, and Sam’s Club. Currently he is responsible for launching FruitsMax into department stores throughout the world.

Hovhannes Tovmasyan

Chief Marketing Officer

Hovhannes has diverse experience in PR, TV Producing, Advertisement and Strategic Marketing. Over the past 20 years he has been responsible for successful campaigns for many world re-renowned brands. Hovhannes is unique to the industry due to his marketing and advertisement education that encompasses 5 different countries coupled with the ability to understand clearly the customers perspective. He joined the Maxx Inc. team at the beginning of 2013 and has been actively involved in marketing FruitsMax in the US market.


Maxx Inc. – HQ (USA)            

Address: 18751 Ventura Blvd., Tarzana, California 91356, USA

Tel: +1-877-378-4809




Maxx Asia – Asian Branch (South Korea)

Address: SK Hub Building B 201, 241-3 Nonhyeon dong, Gangnam gu 135-011, Seoul, South Korea

Tel: +82-2-547-5098




Maxx Europe – Eropean Branch (Sweden)

2913, 187 29 Täby, Stockholm

Tel: +46 (0) 700 974 707





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